MICE (Meeting, Incentives, Conventions, Exhibitions )the new form of business tourism is the fastest growing section of the International tourism market. It caters to various forms of business meetings, International conferences and conventions, events and exhibitions and is slowly but steadily capturing every big hotelier's attention. Being a hot favorite tourist destination, India is also very much into the business. After the hot-spots like Hong Kong, Malaysia and Dubai, Kerala in India is fast gaining its pace in the competition to become an ideal MICE destination. With the advanced technology and facilities, warm hospitality, personalized services coupled with immense natural beauty and rich cultural heritage, the goal seems to be not very far. MICE tourism is the new buzzword in the international tourist market and relates to various business groups and individual travelers.
Highlands scope down from the Western Ghats which i peaks well over 1,800 m in height. This is the area of n and other spices.
Kerala may be divided into three geographical regions 1. High Lands, 2. Midlands and 3. lowlands. The highlands slope down from the western ghats which rise to an average height of 900m, with a number of peaks well over 1,800m in height. This is the area of major plantations like tea, coffee, rubber cardamom and other spices
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